Vision and mission statements analysis

The purpose of this assignment is to analyze both the vision statement and mission statement for Google and Microsoft to determine how these statements guide leadership practices within organizations.

The vision statement reflects a desired future state worthy of pursuing, while the mission statement is what is done almost daily to eventually realize the vision.

One organization should profess to practice servant leadership and the other should practice a standard leadership model. Write a 1-2 page analysis addressing the following:

1. A description of the servant leadership principles or values that are explicitly or implicitly apparent in the vision and mission statements of the organization that professes to be servant-led. 

2. An explanation of the principles or values expressed in the vision and mission statements manifested in each organization’s public reputation, marketing tactics, treatment of its employees, etc. Provide specific examples to support your rationale. 

You are required to include an article that supports your selected organization’s vision and mission statements. Must be peer-reviewed journal articles. Include information from the articles in your discussion. Strengthen your claims with supporting citations within each content area.

Prepare this assignment according to the guidelines found in the APA Style Guide.